Defensive Plays May Drive .xxx Signups

The introduction of the .xxx top-level domain creates a reputation management challenge for tens of thousands of corporations and celebrities intent on protecting use of their brands on the Internet. As a result, these "reputable" purchasers will likely be lined up alongside porn mavens and cybersquatters to get their .xxx domains. The issue is summed up in an article in E-Commerce Times:

"Let the unseemly cybersquatting begin," said Karen Whitehouse, an ICANN-watcher and author of the Weekend Geek blog. "What I envision is people paying $60 a year just to keep beaarthur.xxx out of circulation."

I think a lot of people might pay to never have to see that site.

  Posted by RichM July 8, 2005 | Permalink | Newsletter

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Defensive Plays May Drive .xxx Signups - Jul 08, 2005





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