Marchex Buys IndustryBrains for $30 Million

Marchex, which kicked the domain monetization market into high gear with its $164 million deal for the UltSearch portfolio, has purchased contextual advertising firm IndustryBrains for $30.6 million. Some details about IndustryBrains:

IndustryBrains provides contextual pay-per-click links to approximately 1,500 advertisers on publishing sites such as Forbes.com, USATODAY.com, BusinessWeek Online, The Motley Fool, and Travel + Leisure. ... its network of online publishers display IndustryBrains' advertiser listings on approximately 1 billion page views per quarter.

In the press release. Marchex notes that the acquisition may help introduce higher-quality advertisers onto their massive pay-per-click domain network. "IndustryBrains' advertisers, who buy site-specific placement on vertical and branded Web sites, could potentially opt for inclusion on Marchex's vertical direct navigation Web sites," the announcement notes.

  Posted by RichM July 28, 2005 | Permalink | Newsletter

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