Dotster Seeking A Higher Profile

A recent affiliate promotion of $1 domains for one hour was the first step in a larger plan for Dotster.com%2Fhome%2F">Dotster to raise its visibility, according to a profile of the company in local media. An excerpt:

Already the ninth-biggest Web site registrar in the world, due in part to a recent spate of acquisitions, Dotster hopes to be a top-five company by the end of the year, said Clint Page, chief executive officer. Privately held Dotster is tight-lipped about its specific growth strategies, but in the shifting world of Web registrars, it will take more than marketing gimmicks for the company to reach its goals, according to industry watchers. ... "We've been in stealth mode, but that will start changing," said Page, who would not elaborate on plans to raise Dotster's profile.

Dotster was a domain pricing pioneer, leading the move toward lower prices when it introduced $15 domains at a time when the standard was $30 or $35 a year. In the wake of the "$1 domains for one hour" promotion, it will be interesting to see what they have up their sleeve.

  Posted by RichM February 26, 2006 | Permalink | Newsletter

RELATED ENTRIES
Dotster Seeking A Higher Profile - Feb 26, 2006





Trackback Pings

TrackBack URL for this entry:
http://www.njwebworks.com/cgi-sys/cgiwrap/miller60/mt333/mt-tb.cgi/66