Domain Incubation: Outsourced Domain Improvement

Domain incubation is a new strategy in which domain owners "outsource" their site management to a third-party service that provides content and link-building support. Internet domain incubation differs from parking in that it doesn't generate revenue, but can improve a domain's resale value by improving its Google rank and the number of incoming links.

DomainIncubation.com is a free service from Coast Internet Solutions, Inc. of Edgewater, NJ. Participants point their names at the nameservers for the service, which develops a web site to improve the value of the domain. DomainIncubation.com keeps the revenue from ads that are placed on the site, while the domain owner gets the benefit of improved PageRank and backlinks, which in turn can improve the name's resale value or establish enough traffic to begin monetizing the site through a domain parking service. The service says the designs won't be "first-class" but won't be scraper sites either, providing an example at Security-guard.org. The sample links are managed by blog software or a script that pulls directory content from the Open Directory Project (dmoz.og).

"This offer is intended for those with poor quality domains," notes the intro to the concept at the Domain Incubation web site. "You will sell a domain with some PR and backlinks for more than you will without them. We do all of the work and take the risk that you could remove your domain at anytime, that's why we keep any and all money from advertising. If you think your domain is hot and will generate money from type-in traffic, you should use a domain parking service that will pay you part of the income."

Does web domain incubation make sense? It probably won't be of interest to experienced domainers, since there's no revenue and you don't get to keep the content or design. But with recent news coverage of the domaining business, many new speculators are acquiring domains in hopes of striking it rich, but may not have the time or experience to establish traffic and develop content on their names. Incubating the domain names could provide those investors with a way to move beyond the unvisited parked page and begin improving the value of their name. DomainIncubation.com gets short-term advertising revenue, with the expectation that as soon as the site's performance improves, the owner may want to reassume control and use the traffic.

The service picks up on the trend towards developing domains with content (or at least more stylized parking pages) as opposed to ad-laden parking pages. Demand Media is the best example of this trend, with its purchases of eHow and eNom combining content and a huge portfolio.

But domain incubation is not a full-fledged content solution like No Parking.com, which provides professional content development and optimization in exchange for half the advertising revenue and, in some cases, a piece of the profit when a domain is sold. NoParking has also recently launched a service that provides paid content development for domain owners.

  Posted by RichM July 9, 2006 | Permalink | Newsletter

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Domain Incubation: Outsourced Domain Improvement - Jul 09, 2006





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