Dotster Seeking A Higher Profile

A recent affiliate promotion of $1 domains for one hour was the first step in a larger plan for Dotster.com%2Fhome%2F">Dotster to raise its visibility, according to a profile of the company in local media. An excerpt:

Already the ninth-biggest Web site registrar in the world, due in part to a recent spate of acquisitions, Dotster hopes to be a top-five company by the end of the year, said Clint Page, chief executive officer. Privately held Dotster is tight-lipped about its specific growth strategies, but in the shifting world of Web registrars, it will take more than marketing gimmicks for the company to reach its goals, according to industry watchers. ... "We've been in stealth mode, but that will start changing," said Page, who would not elaborate on plans to raise Dotster's profile.

Dotster was a domain pricing pioneer, leading the move toward lower prices when it introduced $15 domains at a time when the standard was $30 or $35 a year. In the wake of the "$1 domains for one hour" promotion, it will be interesting to see what they have up their sleeve.

  Posted by RichM February 26, 2006 | Permalink | Newsletter

January 17, 2006

Dotster Offers 99 Cent Domain Bundle

Doster is offering 99 cent domain names with any non-domain purchase over $6.99, the company said today. The offer is good until February 22 and only available through Dotster affiliatesd. Here's the link that will qualify you for the discount. Go Daddy has been offering a similar bundle with the domain priced at $1.99 with each non-domain purchase of $6.99 or more. Go Daddy's standard pricing ($8.95 a year for a .com) is currently lower than the $14.95 non-promotional price at Dotster, which is worth considering. These registrars are clearly watching one another's pricing and customizing competing offers.

  Posted by RichM January 17, 2006 | Permalink | Newsletter

December 6, 2005

Dotster: $6.99 Domains Limited-Time Offer

Dotster announced that it has Dotster Offers $6.99 Domain Names" href="http://www.thewhir.com/marketwatch/120605_Dotster_Offers_6.99_Domain_Names.cfm">cut its pricing by half, and is now selling one-year .com domains for $6.99 a name. The promotion, which lasts through Dec. 31, is a reduction from Dotster's standard pricing of $14.95 per year. Dotster.com">Dotster is one of the largest and fastest-growing domain registrars, and has recently expanded into web hosting.

  Posted by RichM December 6, 2005 | Permalink | Newsletter